The Boating Industry Association (BIA) of New South Wales produce the Sydney International Boat Show and the Brisbane Boat Show, leading events for their markets with an audience in excess of 70,000 visitors. Having absorbed the Brisbane Boat Show through an amalgamation, the BIA knew that they did not have a large pool of data for marketing and research purposes.
EventsPass was brought in to provide data-capture services for the Brisbane show. Coupons with EventsPass QR Codes were distributed at the entrance, with visitors encouraged to register at a prize draw using CheckIn and with participating exhibitors using LeadGen. No matter where a visitor registers for the first time, EventsPass pools all the information into one database for the organizer to utilize, in real time.
The BIA had undertaken a traditional data capture activity at the Sydney show, so were able to directly compare the results. EventsPass helped collect 36% of visitor data in Brisbane, more than 3 times as much as Sydney. Even better, a key exhibitor at both shows, who’d participated in both data capture activities, generated 8 times the number of leads from Sydney to Brisbane.
EventsPass is the data creation juggernaut – data to help you build your show and boost your exhibitors’ ROI.
This organiser thinks so:
…Having inherited the Brisbane Boat Show as part of a national amalgamation program, The Boating Industry Association faced a challenge in that it did not have access to local consumers for the purposes of direct marketing and research.
EventsPass provided a simple and cost-effective solution. The Data Capture Platform enabled our organisation to retain 36% of unique contacts. This equated to was three times the result of our efforts at the Sydney show where an alternative platform was used.
We recommend EventsPass as an excellent …product.
Domenic Genua
National Manager – Member Events and Marketing, Boating Industry Association of New South Wales
